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Brand Changes


Our Club members were the first to receive wines created using our revised labels, which feature only the Obsidian brand name. The Weeping Sands name, inspired by our place of Onetangi, and very strongly linked to our vineyard, is being withdrawn and gradually replaced by Obsidian. Our decision to change was not made lightly, but it helps the winery focus on its core brand name, and simplifies promotion and marketing. The company has registered and will retain exclusive use of its alternate brand names including Weeping Sands, Black Glass and Yellow Clay Road for other potential applications. The traditional - existing Obsidian label will now become Obsidian Reserve, to include a series of five wines: "The Obsidian", "The Mayor", Syrah, Chardonnay and Viognier. Design changes are evolutionary and the new labels will be recognisable as Obsidian when seen alongside the old labels. 

ob-reserve-chardonnay-2012.jpg    ob-montepulciano-2012.jpg